I know, terrible pun. But I had to address the fact that the marketing for the Fantastic Four movie is trying to exploit Jessica Alba's hotness. The producers pretty much shot themselves in the foot when they cast Ms. Alba as the Invisible Woman.
She should have been the Extremely Visible Woman, or the woman whose skin burns everything it comes into contact with thereby prohibiting her to wear clothes, or a superheroine whose martial art involves swinging around on vertical poles.
I'm not going to pay $11 to not see Jessica Alba, I can do that in my apartment.